Human Relations, Networking and Communication Ability: An agropreneur must maintain good relations with his customers/employees/business associates and effectively communicates his message, products or services to the customers/employees. An agropreneur must admit the fact that Consumers is king, if he wants to succeed. Most agribusinesses closed down in short period of time because they failed to identify what the customers want; they didn’t follow up their customers. The secret to getting good and substantial referrals is dependent upon your communication and relationship with your customers. Networking is key in agribusiness, there is need to connect with like-minded individuals or groups to share ideas, skills, experiences and opportunities. We get networked by attending Conferences and Seminar or even, Agri-trade show. Online platforms also provide great networking opportunity.
ICT Skills: It is a well known fact that we are in the information age. Any agropreneur that wants to excel and compete effectively in the global market must be able to wield some important ICT tools that are critical to development of the agribusiness. The importance of ICT in Agribusiness cannot be overemphasized. Manipulation of simple and basic computer Softwares and Applications will give such agropreneur an advantage over others. Social media site is a good place way to start developing your ICT skill.
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