Build a great experience, customers tell each other about that. Word of mouth is very powerful – Jeff Bezos, CEO, Amazon.com
No business will sell without the word of mouth advertisements. The way you treat your customers has a direct effect on your business. If I came in and you didn’t treat me well or take my complaints seriously, words will naturally spread about how terrible a business you run. A satisfied customer is your best and most effective marketer.
We must also learn to take criticism in good faith. Take the lessons with you but not the bitterness and you will be better for it. In fact, it is a faithful customer who comes back to complain instead of taking their business elsewhere.
I celebrate you a customer.