If we must practice agriculture as a business and take it to the next level, there is need for stakeholders to consider branding as inevitable part that will ensure sustainable development.
According to Emmanuella Clinton, CEO, Nuela Clinton Farms, Delta, Nigeria, ‘Brand is anything that distinguishes your product from another man’s product while branding is the intellectual capacity you add to your business.People purchase Eva water despite the price compared to sachet water because Eva has done something to our mind. They branded our mind. When drinking Eva water we have a mind-set that it is safe while sachet water without a brand name does not assure this. We need to brand our product to attract customers to an extent of higher profitabilityFive (5) ways to brand our business are as follow; Make your Customers have reason to come back; Make your product better than others; Give Customer a good conduct of character; Target Diverse Market and Grow your business by all means.